Our Team
LUMBERJACK
Chief Adventure Officer
Complex, loyal, and endlessly lovable, LumberJack is the heartbeat of the team. Equal parts fierce protector and world-class snuggler, he brings balance wherever he goes — whether that’s guarding the home base or curling up for recovery time.
Known for his “buckin’ bronco” celebrations, expert co-piloting skills, and uncanny ability to communicate exactly what he wants (usually via a well-placed paw or his signature between-the-legs move), LumberJack reminds us all to live with heart, humor, and a little wildness. Wherever the road leads, he’s riding shotgun — keeping the vibes grounded, adventurous, and full of life.
LumberJack embodies what this brand is all about — presence, joy, and the simple art of living well.
JOSH FLY
Founder & Head Coach
Driven by a passion for helping people unlock their greatest potential, Josh created FlyLife to bridge the gap between performance, wellness, & adventure. With a background in fitness coaching, stress regulation, and holistic lifestyle design, he helps individuals and teams build strength, resilience, and alignment — in body, mind, and purpose.
Equal parts coach, guide, and lifelong student, Josh believes true transformation happens when we learn to slow down, tune in, and push beyond our comfort zones — whether that’s in the gym, the mountains, or the moments in between. When he’s not working with clients or leading retreats, you’ll find him outside chasing sunsets, jumping in rivers, or hitting the open road w/ his co-pilot and CAO, LumberJack.
